Privacy Policy

Last updated: 6 June 2025

At Gentlemaxs, we are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, and safeguard your data when you visit gentlemaxs.com and make purchases from us. Please read it carefully.

1. Information We Collect

We collect personal information you provide to us, as well as data collected automatically when you use our website:

  • Personal details: Name, email address, phone number, billing and delivery address.
  • Account credentials: Username and password when you create an account.
  • Payment information: Card details and billing address, processed securely by our payment provider.
  • Browsing data: IP address, browser type, pages visited, and cookies (see Cookies section below).
  • Communications: Any messages, enquiries, or feedback you send us.

2. How We Use Your Information

We use the information we collect to:

  • Process and fulfil your orders, including delivery and returns.
  • Manage your account and provide customer support.
  • Process payments and prevent fraud.
  • Send order confirmations, shipping updates, and transactional emails.
  • Send marketing communications where you have opted in.
  • Improve our website, products, and services through analytics.
  • Comply with our legal obligations under UK law.

3. Legal Basis for Processing (UK GDPR)

As we primarily serve UK customers, we process your personal data under the UK General Data Protection Regulation (UK GDPR). Our legal bases include:

  • Contract performance – to process and deliver your orders.
  • Legitimate interests – fraud prevention, security, and site improvement.
  • Consent – for marketing emails and non-essential cookies.
  • Legal obligation – where required by UK law.

4. Sharing Your Information

We do not sell your personal data. We may share it with trusted third parties only as necessary:

  • Payment processors (e.g. Stripe, PayPal) to handle transactions securely.
  • Delivery and logistics partners to fulfil your orders.
  • Analytics providers (e.g. Google Analytics) to understand site usage.
  • Email and marketing platforms used under data processing agreements.
  • Law enforcement or regulatory bodies, where legally required.

5. Cookies

We use cookies and similar technologies to enhance your experience, remember your preferences, and analyse traffic. These include:

  • Essential cookies – required for the website to function (e.g. shopping cart, login).
  • Analytics cookies – help us understand how visitors use our site.
  • Marketing cookies – used to deliver relevant advertisements.

You can manage your cookie preferences at any time through our cookie banner or your browser settings. Disabling certain cookies may affect site functionality.

6. Data Retention

We retain your personal data only as long as necessary. In general:

  • Order and transaction records are kept for 7 years for tax and accounting compliance.
  • Account information is kept while your account is active and for a reasonable period after closure.
  • Marketing preferences are retained until you opt out or withdraw consent.

7. Your Rights Under UK GDPR

If you are based in the UK, you have the following rights regarding your personal data:

  • Right of access – request a copy of your personal data.
  • Right to rectification – ask us to correct inaccurate or incomplete data.
  • Right to erasure – request deletion of your data in certain circumstances.
  • Right to restrict processing – ask us to limit how we use your data.
  • Right to data portability – receive your data in a portable format.
  • Right to object – object to processing for marketing or legitimate interests.

To exercise any of these rights, contact us at ceo@gentlemaxs.com. We will respond within 30 days. If you are unsatisfied with our response, you have the right to raise the matter with the relevant law authorities in your country.

8. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or alteration. Payment data is encrypted via SSL/TLS and processed by PCI DSS-compliant providers. No method of internet transmission is 100% secure, but we take every reasonable step to protect your information.

9. International Data Transfers

Where we transfer your data outside the UK (for example, to service providers in the US or EU), we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved under UK GDPR.

10. Children’s Privacy

Our website is not directed at children under the age of 13. We do not knowingly collect personal data from children. If you believe we have done so inadvertently, please contact us and we will delete it promptly.

11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices. We encourage you to review their policies before providing any personal information.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by posting a notice on our website or by email. The “Last updated” date at the top of this page reflects the latest revision. Continued use of our site after changes constitutes acceptance of the updated policy.

Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your personal data, please contact our customer support team at ceo@gentlemaxs.com. We are here to assist you and address any privacy-related queries.